Sidelark Labs

Privacy Policy for Roll Call

Effective Date: September 26, 2026

Roll Call is an iPhone app developed by Sidelark Labs. Roll Call helps users create and run walk-up music cues, announcer intros, team rosters, Game Day lineups, Player Cards, and related team activities.

This Privacy Policy explains what information Roll Call uses, where that information is stored, the anonymous usage analytics Roll Call collects, and what happens when you choose to contact support, import media, or share information from the app.

Information Roll Call Collects

Roll Call does not require an account.

Roll Call does not operate a social network, public profile system, or public team page.

Roll Call does not sell your personal information.

Roll Call does not include third-party advertising.

Roll Call does not require you to provide your name, email address, phone number, or other account information to use the app.

Roll Call does collect limited anonymous usage and diagnostic information as described in the Anonymous Usage Analytics section below. This analytics information is designed to describe how Roll Call is being used without sending the names, photos, recordings, music information, or other content you put into the app.

Information Stored in the App

Roll Call stores the information you choose to enter into the app, such as:

This information is used to make the app work. For example, Roll Call uses player names, lineup order, and audio cue settings to run Game Day.

Your team and player content is stored on your device unless you choose to export, back up, or share it. Limited anonymous usage analytics about actions performed in the app may be sent separately as described below.

Anonymous Usage Analytics

Roll Call uses TelemetryDeck, a privacy-focused analytics service, to help Sidelark Labs understand how the app is being used and identify areas that may need improvement.

Anonymous Usage Analytics are enabled by default. You can turn them off at any time in Roll Call’s Settings.

Roll Call’s analytics are designed around a simple principle: analytics may describe what happened in the app, but not what you put into the app.

For example, Roll Call may record anonymous events indicating that:

Some values are deliberately grouped into broad categories or milestones instead of sending exact values.

Roll Call does not send the following information to TelemetryDeck:

TelemetryDeck may receive standard technical information associated with anonymous analytics events, such as an anonymized identifier, app and build version, operating-system and device characteristics, language or region preferences, app environment information, and a timestamp rounded to reduce precision.

TelemetryDeck anonymizes its user identifier before it reaches its servers. Roll Call uses the standard TelemetryDeck identifier behavior and does not send your name, email address, Apple ID, or a Roll Call account identifier because Roll Call does not have user accounts.

TelemetryDeck states that it does not store IP addresses.

Sidelark Labs uses this information to understand aggregate app usage, improve features, evaluate which features are useful, and identify reliability problems. It is not used for advertising.

Turning Analytics Off

You can disable Anonymous Usage Analytics in Roll Call’s Settings.

After analytics are disabled, Roll Call stops recording new ordinary analytics events.

An event already handed to TelemetryDeck before you turned analytics off may still be delivered from a temporary queue or cache. Roll Call may also send a final anonymous event indicating that analytics were turned off.

Activity that occurs while analytics are disabled is not later reconstructed or uploaded if you turn analytics back on.

Some counters and state used internally by Roll Call may continue to be maintained on your device while analytics are disabled when they are also needed for app behavior. Keeping this local state does not cause the underlying activity to be sent to TelemetryDeck.

Player and Team Information

Roll Call may be used for youth sports teams or other group activities. You are responsible for deciding what information to enter into the app.

Please avoid entering sensitive personal information that is not needed to use Roll Call.

If you add player names, numbers, photos, songs, recordings, or other team details, that information remains under your control on your device unless you choose to export or share it.

Roll Call’s anonymous analytics do not transmit player or team names, player numbers, photos, recordings, song information, or other team content.

Photos and Player Photo Framing

If you choose to add player photos, Roll Call may request access to your photo library through Apple’s system permission controls.

Roll Call uses the photos you select only for the player, roster, and Player Card features you choose to use.

Roll Call may use Apple’s on-device image-analysis technologies to help suggest framing for player photos and Player Cards. This processing occurs on the device.

Roll Call does not use this feature to identify who a person is.

A broad anonymous analytics event may indicate the general result of automatic photo analysis, such as whether a face or person was detected. Roll Call does not transmit the photo, facial geometry, detection coordinates, confidence values, facial characteristics, or any identifier derived from the person’s appearance.

Roll Call does not upload your photo library or player photos to Sidelark Labs or TelemetryDeck.

Player Cards and Sharing

Roll Call can create Player Card images using information and photos you have chosen to store in the app.

Player Cards are generated from your information on the device.

If you choose to share or save a Player Card, Roll Call presents Apple’s system sharing interface. You choose what happens to the image and where it is sent.

Anonymous analytics may record that a Player Card was generated or that a system sharing activity was completed, along with the selected Roll Call card design where applicable.

Roll Call does not send the Player Card image, player identity, team identity, sharing destination, or recipient to TelemetryDeck.

Microphone and Announcer Recordings

If you choose to record announcer intros, Roll Call may request access to your microphone through Apple’s system permission controls.

Recorded announcer intros are stored for use inside the app.

Roll Call does not upload your microphone recordings to Sidelark Labs or TelemetryDeck.

Anonymous analytics may record that the announcement feature was used, but not the recording itself or what was said.

Apple Music and Media

Roll Call can use Apple Music songs, Music Library items, imported files, and app-provided audio as cue sources.

If you choose to use Apple Music features, Apple’s systems may handle authorization, playback, and media access. Roll Call does not receive your Apple Music password.

If you import local audio or video files, Roll Call uses those files to create or play audio cues inside the app.

Anonymous analytics may distinguish between broad media-source categories, such as Apple Music, Music Library, imported media, or built-in audio. Roll Call does not send song titles, artist names, Apple Music identifiers, filenames, or the contents of imported media to TelemetryDeck.

You are responsible for making sure you have the rights or permissions needed to use any music, audio, recordings, photos, names, or other content you add to Roll Call.

Team Export, Import, and Backups

Roll Call allows you to export and import .rollcall team packages.

A .rollcall package may include team data such as player names, numbers, photos, audio cue settings, imported audio, recorded announcer intros, team colors, and related app data.

When you export or share a .rollcall package, you control where that file goes. For example, you may choose to save it to Files, send it by AirDrop, attach it to a message, or share it another way.

Anyone who receives a .rollcall package may be able to view or use the information contained in that package.

Roll Call may also create backups on your device to help you recover team data. These backups are stored locally unless you choose to move, export, or share them. Apple’s device or iCloud backup systems may also back up app data according to your Apple settings.

Anonymous analytics may record that an import, export, backup, or restore succeeded or failed and may include a broad, predefined result category. The contents of packages and backups are not transmitted as analytics.

Support Emails

If you contact Sidelark Labs for support, we may receive your email address and any information you choose to include in your message.

Support emails may include information such as your question, screenshots, device details, iOS version, app version, or other troubleshooting details you decide to share.

Information you voluntarily send in a support email is separate from Roll Call’s anonymous usage analytics.

Please do not send sensitive personal information unless it is necessary for your support request.

Children’s Privacy

Roll Call is intended to be used by adults, coaches, parents, guardians, team helpers, or other organizers.

Roll Call is not intended to be used as a social network or public profile system for children.

If you use Roll Call for a youth team, you are responsible for deciding what information to enter, store, export, or share.

Player names, numbers, photos, recordings, and other team content are not included in Roll Call’s anonymous usage analytics.

Third-Party Services

Roll Call uses or may interact with Apple-provided services and frameworks, including Apple Music, the App Store, Photos, Files, device backup services, system sharing, and system permissions.

Your use of Apple services is subject to Apple’s own privacy policies and terms.

Apple may separately provide Sidelark Labs with App Store analytics, crash reports, or diagnostic information according to Apple’s policies and your device and account settings.

Roll Call also uses TelemetryDeck for anonymous usage analytics. TelemetryDeck processes the anonymous event and technical information described in this policy according to TelemetryDeck’s own privacy practices.

Sidelark Labs does not use third-party advertising networks or advertising trackers in Roll Call.

Analytics, Advertising, and Tracking

Roll Call does not include third-party advertising.

Roll Call does not sell personal information.

Roll Call does not use analytics to build advertising profiles.

Roll Call does not send team or player content to TelemetryDeck.

Roll Call does not use TelemetryDeck to track users across apps or websites owned by unrelated companies.

Data Deletion

You can remove team and player information by deleting it inside the app.

You can also delete the Roll Call app from your device to remove locally stored Roll Call data from that device, subject to any copies retained separately through device backups or other services you control.

If you exported a .rollcall package, shared a Player Card or other file, saved a backup elsewhere, or sent information to another person, deleting the app will not delete those separate copies.

Anonymous analytics already transmitted to TelemetryDeck are not associated by Roll Call with your name, email address, or Roll Call account. Because Roll Call does not maintain an account or information that can be used to identify an individual analytics record as belonging to you, Sidelark Labs generally cannot locate and selectively delete previously transmitted anonymous analytics for a particular person.

Turning off Anonymous Usage Analytics prevents new ordinary analytics from being recorded as described above.

Changes to This Privacy Policy

Sidelark Labs may update this Privacy Policy from time to time.

If the policy changes, the updated version will be posted on this page with a new effective date.

Contact

For questions about this Privacy Policy or Roll Call, contact:

johnkfisher@mac.com

Roll Call is developed by Sidelark Labs.